In 1985, Charita Powell launched Amazulu Collections by traveling to fairs, shows and special events throughout America. A staple at the historic Reading Terminal Market, her designs are a mix of unique, custom-designed, high-quality sterling silver jewelry and stunning home decor items from other countries.

Inspired by her grandmother’s entrepreneurial spirit as a property owner in South Philadelphia, Charita started a business at age nine by cleaning marble steps for her neighbors. She continues to have the same ambition and has now gain vet status in Philadelphia.

In 2016, Charita expanded on the success of Amazulu by launching Urban Karma Wear, a fashion line for people who desire an aesthetic beyond the uniformity of mass-produced clothing. She describes Urban Karma Wear as “wearable-art”, designed to make unique statements whether male, female, androgynous, or non binary representing.